LEGO® Serious Play® · Strategy · Training

Innovative strategy that we actually implement.

I help bring people in an organisation to the same page.

Group of participants co-creating a shared LEGO landscapeParticipants close-up: a colourful shared LEGO cityscape
LEGO Serious Play — facilitator demonstrating a small model on stageTeam leaning in over a shared LEGO model, animated dialogue
  • PhD, University of St. Gallen
  • Senior Lecturer, Estonian Business School
  • LEGO® Serious Play® certified facilitator
  • Founder, SeriousPlayPro.com
  • 20+ countries
  • Founder, CreaWity
  • Co-founder, Helge Kool
Services

Different types of work. One underlying logic.

Decisions reached together get implemented. Decisions delivered on paper don't. Pick the line that describes where you are.

LEGO® Serious Play®

A tool for innovation, communication and co-creation. We build ideas with LEGO® bricks and explain what they mean — like 3D prints of our thoughts.

01

Playful intro

Individual model building. Ice-breakers, goals, feedback, coaching, idea development.

2–8 hours
02

Sharing outcomes

Shared model building. Vision, values, processes, business models, action plans.

4 hours – 2 days
03

Systems / solutions

System modelling. Complex organisations, multiple stakeholders, scenarios, redesign.

2–5 days or more
Trusted by
  • Samsung
  • Danfoss
  • Nokia Networks
  • SABIC
  • Salesforce
  • Oxford Saïd Business School
  • Telia
  • Konecranes
  • SenseAir
  • SEB
  • Kemira
  • Estonian Development Fund

Watch the method in action

A short introduction to LEGO® Serious Play® — why building outperforms a talking-only meeting when a group has to surface tacit knowledge and commit to a shared direction.