Innovative strategy that we actually implement.
I help bring people in an organisation to the same page.




- PhD, University of St. Gallen
- Senior Lecturer, Estonian Business School
- LEGO® Serious Play® certified facilitator
- Founder, SeriousPlayPro.com
- 20+ countries
- Founder, CreaWity
- Co-founder, Helge Kool
Different types of work. One underlying logic.
Decisions reached together get implemented. Decisions delivered on paper don't. Pick the line that describes where you are.

Strategy facilitation
Difficult choices under complexity and data overload. I design the process that turns positions into a shared, implementable strategy.

Training and capability building
Strategy, innovation and change management skills that stay inside the organisation.

Change and product advisory
The strategy is in place. How do you achieve — and monitor — results? Data-driven implementation from an operator who has shipped.

LEGO® Serious Play®
Where AI cannot help, playful, hands-on tools turn tacit knowledge into insight and action.
A tool for innovation, communication and co-creation. We build ideas with LEGO® bricks and explain what they mean — like 3D prints of our thoughts.
Playful intro
Individual model building. Ice-breakers, goals, feedback, coaching, idea development.
Sharing outcomes
Shared model building. Vision, values, processes, business models, action plans.
Systems / solutions
System modelling. Complex organisations, multiple stakeholders, scenarios, redesign.
- Samsung
- Danfoss
- Nokia Networks
- SABIC
- Salesforce
- Oxford Saïd Business School
- Telia
- Konecranes
- SenseAir
- SEB
- Kemira
- Estonian Development Fund
Watch the method in action
A short introduction to LEGO® Serious Play® — why building outperforms a talking-only meeting when a group has to surface tacit knowledge and commit to a shared direction.
Try before you decide.
Publicly available diagnostic instruments I also use in consulting. Fill out the questionnaire, see your result, compare with other respondents.